Momfluencer Jyoti Chand shows her support for charity’s ‘Global Tantrum’
- Tik Tok star throws a “tantrum” in protest over lack of early years support
- Momfluencer and author says early years support is a “privilege that every child deserves”
- Other high-profile celebrities set to join the tantrum in the coming weeks
In a new video, momfluencer and author Jyoti Chand channels her inner toddler in support of an important cause.
She has joined a global campaign to stand up for children missing out on early years care and education, alongside comedian Matt Lucas, former Pussycat Doll Kimberly Wyatt and Kenyan actor Jacky Vike.
Jyoti, also known as Mamajotes, is captured, by a ‘secret ring camera’, climbing onto her kitchen work top, throwing salad and furiously chopping vegetables.
The influencer and content creator, who has a 135k strong following on Instagram and has more than a million views on TikTok, is well known for sharing her parenting tips to her global audience as well as creating funny shorts on life as a parent of young children.
She has now taken her experiences of being a parent to film a hilarious video in support of the Global Tantrum, an action by the global children’s charity Theirworld to highlight the crisis in early years care and provision.
You can watch the film here.
Part of Theirworld’s Act for Early Years campaign, the Global Tantrum aims to send a strong message to world leaders that they are ignoring the world’s youngest children through lack of investment and political action. Because what do children do when they feel they are not being listened to? They throw a tantrum.
More than half of the world’s children – about 350 million – have no access to childcare and 175 million are not enrolled in pre-primary education. Without the right early years support, children fall behind even before they have started school.
The campaign was kicked off by comedian and actor Matt Lucas with a video in which he shouts and screams at his film crew. He was followed by Kenyan actor and comedian Jacky Vike and recently singer Kimberly Wyatt.
“Early childhood, before a child is set to start kindergarten, are some of the most important years, in terms of growth and learning,” said Jyoti. “These primary years set the tone for the years to come, and can also set our children up for success. I’ve learned that being able to nurture our children, in the way that we have, and with the resources that we have, is a privilege. It’s a privilege that every child deserves to have.”
Theirworld will take the Global Tantrum to the United Nations General Assembly in New York in September to raise awareness among world leaders.
In 2018, G20 countries made a ground-breaking commitment to the world’s youngest children, but those have gone off track.
The charity says there is overwhelming evidence that shows that without proper support, children are at risk of going through life with poorer physical and mental health, and will face an uphill struggle to learn and, later, to earn a living.
Sarah Brown, Chair of Theirworld, said: “The first few years of a child’s life are incredibly important in their future development. It is vital that we ensure that they are supported fully in this period of their lives.
“To do this, we must push for a global revolution in the investment and planning of early years education. And if we want to solve this problem we need to act now. It’s our responsibility to make sure that we make this change to improve the lives of millions of children who are being left behind and let down.
“This is why Jyoti has joined Matt, Jacky and Kimberly in joining Theirworld in throwing a ‘tantrum’ to show enough is enough and urgent change is so desperately needed. Although the Global Tantrum is a fun, light-hearted action, it is here to highlight a critical issue. We hope to encourage word leaders to finally listen after years of failed pledges and promises, and there’s no better way to do this than having a tantrum!”
The campaign is backed by an extensive and hard-hitting report which lays bare the challenges facing parents and children, and includes radical recommendations for urgent action by world leaders.
A global poll released by the charity in April found that the rising costs of nursery fees had left two-thirds of parents in the US struggling to pay for childcare.
A similar level admitted that they had had to make lifestyle changes to deal with the rising costs, with some even having to take on more work to ensure that they can pay for childcare.
Theirworld urges governments to act to make sure that every child has access to affordable, quality childcare. It also wants countries to invest in the key areas that a young child needs to thrive, such as good health, good nutrition, care and stimulation.
Notes to Editors
For more information, please contact Jaspur Heer, firstname.lastname@example.org +44 7539 566 459
Theirworld is a global children’s charity committed to ending the global education crisis and unleashing the potential of the next generation. Its mission is to ensure that every child has the best start in life, a safe place to learn and the skills they need for the future.
The Act For Early Years report is here: https://actforearlyyears.org/report/
Learn more about the Global Tantrum here: Global Tantrum – Act for Early Years a Theirworld Campaign